Tuesday, May 4, 2010

Boeing’s Social-Media Lesson - Media Decoder Blog - NYTimes.com

Need a case study on social media. Imagine big Boeing corp sending a form letter to an 8 year old kid about an idea he suggested - using crayons to sketch it. What's great about this is the response of Boeing. The Twitter team saw the issue arrise, found out about it and crafted a response.

Best line from Boeing
“We’re expert at airplanes but novices in social media. We’re learning as we go.”
 Boeing’s Social-Media Lesson - Media Decoder Blog - NYTimes.com